Sharper than your competition

Your conversion rate is the % of visitors that become customers. Improving your conversion rate increases your sales without requiring an increase in advertising.

With a sufficiently superior conversion rate, your competitors won’t be able to compete with you in auction-based advertising like Google Ads.

A higher conversion rate can turn unprofitable advertising options into profitable ones. This is especially useful if you don’t have competition in that medium.

The obvious benefit of Search Engine Optimization (SEO) is getting more traffic from customers who are searching for your services/products.

A less obvious benefit of SEO is finding new customers who didn’t know they needed your service or product. With some astute keyword research, these could-be customers can be targeted economically because your competitors haven’t found these untapped niches.

Most SEO work is cumulative, which means a great SEO campaign can create a significant barrier to entry. These barriers make it much more expensive and time-consuming for competitors to target your keywords. A sufficient barrier creates a defensible, profitable market position.

Exceptional websites convey qualities like trustworthiness, competence, and whatever else you design them to convey. Conveying these qualities starts your customer relationships off on the right foot and can improve return rates, conversions, and a customer’s lifetime value.

Perfect compatibility across devices and browsers doesn’t come easy, it takes testing. Chances are your competitors’ sites have problems on mobile devices or different browsers that are hurting them. Proper testing earns you a competitive advantage with those users and gives you an SEO advantage because Google values compatibility.

Making your website faster than your competition gives you advantages in both conversion rate and SEO. With the right page loading time, your customers are more likely to complete their conversion on your website.

A Pay-Per-Click (PPC) campaign that is properly targeted gives you a much lower cost per conversion.

Just like a better conversion rate, a great PPC campaign can make your ad spend more profitable than your competition so that you can squeeze them out of auction-based ads. This further decreases your PPC costs while extending your reach.

Proper ROI tracking enables higher-impact marketing.

Competitive intelligence can be used to understand your customers more deeply and accurately. Understanding price sensitivity, changing requirements, and other features about your customers gives you an edge over the competition.

The creation of early warning systems guards a business against strategic surprises, and allows for a greater decision head-start on its competitors.

Ensuring that your website isn’t hacked, taken offline, or injected with malware is critical. Cybercriminals strike websites with alarming regularity. Ensuring you are not affected when your competitors are puts you at an advantage. Lost trust, SEO damage, compromised data, and downtime all impact the bottom line.

Keeping spam out of your inbox, ensuring real emails don’t go to your spam, and ensuring that your emails don’t get sent to your client’s spam folders keeps your business running smoothly. A competitor that runs into problems in this department will be disadvantaged.