More Clients in 2 Steps


Draw more leads from Google & Bing.

Have us run efficient SEO and PPC campaigns to capture a larger share of the people searching for your service.


Show them a better website than your competitors’ sites.

Have us design you a website that conveys the competence of your lawyers. Convert a higher % of leads into clients by sending them to a site that makes you look way better than the competition.

More Ways

Looking for even more of an edge? Here’s a list of the competitive advantages we build for our clients. Combine a few, and your website becomes an unstoppable sales machine.

Conversion Rate Advantages

Your conversion rate is the % of visitors that become clients. Improving your conversion rate increases your sales without requiring an increase in advertising.

With a sufficiently superior conversion rate, your competitors won’t be able to compete with you in auction-based advertising like Google Ads.

A higher conversion rate can turn unprofitable advertising options into profitable ones. This is especially useful if you don’t have competition in that medium.

SEO Advantages

The obvious benefit of Search Engine Optimization (SEO) is ranking higher than competing law firms, and getting a larger share of the future clients searching for legal services.

A less obvious benefit of SEO is finding new clients who didn’t know they needed your service. With some astute keyword research, these could-be clients can be targeted economically because your competitors haven’t found these untapped niches.

Most SEO work is cumulative, which means a great SEO campaign can create significant obstacles to other firms competing for your keywords. This makes it possible to establish and defend a position as the expert in an area of practice.

Design Advantages

Exceptional websites convey qualities like trustworthiness, competence, and whatever else you design them to convey. Conveying these qualities starts your client relationships off on the right foot and can improve return rates, conversions, and a client’s lifetime value.

Perfect compatibility across devices and browsers doesn’t come easy, it takes testing. Chances are your competitors’ sites have problems on mobile devices or different browsers that are hurting them. Proper testing earns you a competitive advantage with those users and gives you an SEO advantage because Google values compatibility.

Making your website faster than your competition gives you advantages in both conversion rate and SEO. With the right page loading time, people are more likely to complete their conversion on your website.

PPC Advantages

A Pay-Per-Click (PPC) campaign that is properly targeted gives you a much lower cost per conversion.

Just like a better conversion rate, a great PPC campaign can make your ad spend more profitable than your competition so that you can squeeze them out of auction-based ads. This further decreases your PPC costs while extending your reach.

Intelligence Advantages

Proper ROI tracking enables higher-impact marketing.

Competitive intelligence can be used to understand your client more deeply and accurately. Understanding price sensitivity, changing requirements, and other features about your clients gives you an edge over the competition.

The creation of early warning systems guards a business against strategic surprises, and allows for a greater decision head-start on its competitors.

Security Advantages

Ensuring that your website isn’t hacked, taken offline, or injected with malware is critical. Cybercriminals strike websites with alarming regularity. Ensuring you are not affected when your competitors are puts you at an advantage. Lost trust, SEO damage, compromised data, and downtime all impact the bottom line.

Keeping spam out of your inbox, ensuring real emails don’t go to your spam, and ensuring that your emails don’t get sent to your client’s spam folders keeps your business running smoothly. A competitor that runs into problems in this department will be disadvantaged.

Great websites. Better results.

We build websites that change businesses. Here are some results we achieved for David Aujla’s immigration practice at


additional leads/year via forms alone.


more users in the first year of SEO campaign.


improvement in bounce rate.

Data used with permission.

…During the revamping process, Spencer was always timely, had an unparalleled ability to capture exactly what I wanted and he did it with a remarkable, refreshing can-do attitude resulting in exemplary service. If you are considering a new website or updating your present site, look no further than Iris and Spencer…

David Aujla

David Aujla
Immigration Lawyer

Law Firm websites we’ve designed

Website Design, SEO, CRO, Webmaster Services

Crease Harman LLP

Website Design, SEO, CRO, Webmaster Services, Whiteboard Animation

David Aujla Immigration Lawyer

Website Design

Borders Law Group

Website Design, Webmaster Services

Franklin Square Law Group

The Iris team has been absolutely fantastic to work with. We are in the process of building our third site with them, and have also engaged them to manage our SEO. Iris is market savvy and has a keen eye for design. I would recommend them without hesitation (and have!) .

Tim Summers

Tim Summers
Partner at Crease Harman LLP

Why you’ll love working with Iris

(7 Reasons)

Spencer McLennan
Tiffany Mark

A Reliable, Small Team

We are a two-person team. When you’re exploring a proposal, going through your new website, reviewing marketing strategy, or getting emergency website support, you’re always dealing with us. Your project and time won’t get lost in communication at a huge firm.

Spencer has been designing websites and running marketing campaigns since 2007. He has a PCM designation from the American Marketing Association, an MBA, and is finishing his MSc in Applied Intelligence.

Tiffany brings over 12 years of experience in web development. Her background in psychology gives her a deep understanding of digital behaviour. She uses this to create great user experiences. Tiffany has a BA in Psychology and a Senior Management Certificate in New Media Design and Web Development.


Google Partner

Iris is a Google Partner Agency. That means we’ve passed numerous certification tests for different types of marketing on Google, and have shown that we run our campaigns according to Google’s best practices.

Iris Transparent Reports

Transparent & Useful Reports

Our marketing services come with monthly reports that include exactly what we did that month, the plan for next month, and pages of the performance data from the website and marketing campaign. These reports are highly customizable and are useful marketing and business intelligence tools in their own right.


Data Security & Confidentiality

As lawyers, you understand the importance of keeping client data secure and confidential. We take data security very seriously with encrypted email, encrypted hard drives, security-hardened WordPress websites, and more.

We also treat your marketing data confidentially. You’ll notice that the metrics above are used with client permission, which is the only time client data is shared.

No Fixed Term Contracts

No Fixed-Terms or Ownership Issues

Many marketing companies try to lock you into 12-month contracts or only rent your website to you.

We think that’s crazy. As your marketers and webmasters, we expect to earn your business every month. So our marketing packages are month-to-month, and you always own your website.


Increase Your Billable Hours Two Ways

We help increase your billable hours in two ways:

  1. By bringing more paying clients through your doors
  2. By saving you time spent on non-billable work

How can we cut down your non-billable work? Lots of ways! Here are a few examples:

  • Taking work off your plate (by proactively handling all the headaches of the digital world like renewals, security notifications, updates, hosting problems, etc.)
  • Doing everything with as little input as possible (we minimize emails and present solutions, not problems)
  • Streamlining your processes (eg. with sharper spam filters, more organized lead forms, task automation, etc.)
  • Optimizing advertising targeting to weed-out time-wasters from your email inbox
Increase billables
Increase billables
SEO Marketing for Law Firms
SEO Marketing for Law Firms

We are Law Firm Marketing Experts

We have been designing websites, managing websites, and running effective marketing campaigns for law firms since 2011. We know what makes clients trust lawyers enough to fill out a contact form. We know which SEO strategies work well for law firms, and which don’t. We know how to target PPC campaigns to improve conversions and avoid bidding on the searches of time wasters.

You’ll enjoy working with us.

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