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Marketing

Home » Blog » Marketing
Google BERT Update
By Spencer McLennan
In Marketing Strategy
Posted December 31, 2019

Google BERT Update

BERT allows Google to better understand language, which means more useful search results for previously tricky searches like long-tail searches with complex grammar.

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Signalling Quality With Your Website
By Spencer McLennan
In Marketing Strategy
Posted November 12, 2019

Signalling Quality With Your Website

Signalling an attribute is usually much more effective than declaring you possess the attribute for one crucial reason. Declarations are rightly subject to greater scrutiny than demonstrations [...]

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Selling Expensive Couches With Clouds
By Spencer McLennan
In Marketing Tactics
Posted July 30, 2019

Selling Expensive Couches With Clouds

Purchasing decisions, among other things, can be influenced substantially by subtly influencing customers’ attention.

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