Archives

Many people use the terms Business Intelligence (BI) and Competitive Intelligence (CI) interchangeably. Yet more people lump both terms in with nonsense business buzz-terms like "synergizing a [...]

You’re a small law firm with a website, and your marketing is going well so your website is getting a lot of exposure. If your assistant weren't drowning in spam emails, everything would be [...]

Signalling an attribute is usually much more effective than declaring you possess the attribute for one crucial reason. Declarations are rightly subject to greater scrutiny than demonstrations [...]